Search Engine Optimization (SEO) are the activities carried out on page and off page of a website to improve the websites visibility in the search engines.
Inymart is a leading institute for SEO Courses in Trichy with more passed out students.
Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This search engine marketing certification training Course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with the similar brand or keyword.
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
- Module 1. Introduction to Search Engines functionality
- Module 2. Search Engine on and off page optimization
- Module 3. Keyword Research , Analysis Through Google Analytics and Google Search Console
- Module 4. Search Engine optimization tools
- Module 5. Content strategy and Blogging
- Module 6. Link Building strategy
- Module 7. Google Algorithms
- Module 8. Global Search Engine optimization
- Module 9. Keyword Research
- Module 10.Google AdWords
- Module 11.Creating PPC ad campaigns
- Google Search Console tool
- Google Analytics Tool
- Google Keyword Planner
- Moz PA/DA, Alexa, SEM Rush, Majestic, Ranking Tools
- Google My business
- Google AdWords
- Bing Ads & Twitter Ads
- Auditors and Report Generation Tools
- Mail Chimp
SIMILAR COURSES :
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